News websites often invite reader comments. It is an immediate way to engage in the debate.

As a general principle, stick to the facts that support your view, and avoid personal attacks. While many media outlets moderate comments, be prepared for an instant reaction from others.

1. Prepare you key messages before you go ‘on air’ – up to five one-line sentences are plenty.
2. Try to answer questions in the context of your key points.
3. Your time is limited, so don’t be sidetracked by the host.
4. Stick to the facts, and if you don’t have an answer to a questions, say so.
5. Speak clearly and slowly.
6. Keep the conversation friendly, and remember that the listeners are you audience, not the host.

Some media outlets publish letters to the editor. You’ll find the details on how to submit them on each outlet’s website.

Each may have different requirements, but here are some general guidelines:

1. Before you begin writing your letter, research the topic. Read original articles, opinions and letters published in the media. Do not respond to hearsay. You should respond in a timely fashion while the topic is still fresh in people’s minds.
2. What are your objectives? What do you want to convey in your letter? Why are you responding to this topic? Try to stick to the facts. Personal experience can be used effectively but do not become emotional.
3. List your key messages but do not go overboard. Three to five short key points are sufficient. Keep your sentences to a minimum so your meaning is not lost.
4. Media outlets may need to verify information, so it is important to include your full name, address, a contact telephone number and your email.
5. If you are using a sample letter, make sure you personalise it to suit the topic you are writing about.
6. Follow the publication’s guidelines. If there are no formal guidelines then have a look at other letters to get a feel for the outlet’s preferred style.
7. Knowing your audience may help get your Letter to the Editor published. Adopt the same length and style of writing your targeted users.
8. Remember to include appropriate references if you refer to an article, opinion or letter previously published.
9. Check all your facts before submitting your letter.
10. Be clear and succinct.
11. Expect changes. Letters can and will be edited for such things as grammar, expression, repetition and length.
12. Letters that are sexist, racist or defamatory in anyway will not be published. Additionally, note that outlets are not obligated to publish letters based on personal grievances.
13. Encourage others who feel strongly about independent schooling to also write letters to the editor. More letters means more awareness for the Independent education sector.
14. Do not be discouraged if your first few letters don’t get published. Those most commonly published are those that have bearing to current issues.